Deadline is a lifestyle brand started by LA based JUNBUG and Brooklyn based NA, the two linked up in 2007 to form Deadline. NA is the face of the company and JUNBUG deals with the business end. Deadline is based on the backgrounds of both JUNBUG & NA, they have taken their life experiences and turned them into a brand to bring a mixture of LA and NY steez. In the past Deadline has done collaborations with such brands as Diamond Supply Co., Crooks&Castles, The Hundreds, J$, Frank151, Atiba Jefferson and others.